Generative Engine Optimization (GEO)
GEO is about recognition – making sure AI systems know who you are, what you do, and why you’re credible. Rankings are a search metric – GEO works on the layer beneath them.
How GEO Works
GEO reinforces your authority through structured data, mentions and signal consistency.
The same signals AI systems use to decide what to draw on when generating answers.
Why GEO Matters
AI search returns a shortlist, not a page of links.
GEO is the work of qualifying for it..